Culinary Route "Silesian Tastes" - Promotional activities of the trail
Update date: 23 October 2013
Agnieszka Łach ŚOT

Promotional activities of the trail


PROMOTION BY THE VISUAL IDENTITY SYSTEM:

uniform system of logotypes and rules for their use, acceptable and unacceptable ways to display the mark

 

1. SILESIAN TASTES - word and graphic mark No. 256769, registered on May 16, 2012 in the Patent Office of the Republic of Poland for the benefit of the Silesian Voivodeship

 

2. SILESIAN TASTES FESTIVAL www.slaskiesmaki.pl - word and graphic mark No. 256768, registered on May 16, 2012 in the Patent Office of the Republic of Poland for the Silesian Voivodeship

 

PROMOTION BY RESTAURANT ASSIGNMENT SYSTEM:

Information boards, plates and certificates of belonging to the "Silesian Tastes" Culinary Route

 

 

PROMOTION BY PUBLIC EDITORIAL:

1. GUIDELINES - Polish and English

           

2. MAP - Culinary Trail "Silesian Tastes"


3. BAKING PASSPORT -
"Meet Silesian Tastes" competition

 

PROMOTION BY MEDIA:

1. PUBLICATIONS / PRESS ARTICLES - dailies, magazines, specialist publications

 

 2. TELEVISION PROGRAMS - cycle of "Rączka Gotuje programs on the Culinary Trail of Silesian Tastes" - TVP3 KATOWICE

                       

 

3. INTERNET TOOLS:

- INTERNET SERVICE - available at www.slaskiesmaki.pl, containing the "Silesian Tastes" Festival within its framework

- FACEBOOK - the largest social network for enthusiasts of culinary heritage; https: //www.facebook.com/SlaskieSmaki/

- MOBILE APPLICATION Silesian Tastes - available in stores: Google Play - Android; AppStore - IOS; Windows Store - Windows Phone; a set of restaurants, regional specialties, nearby tourist attractions, information about events and promotions

 

PROMOTION BY ADVERTISING SERVICES IN THE MEDIA:

press, television and Internet

 

1. ADVERTISING IN THE PRESS

 

2. PROMOTIONAL FILM - "Śląskie Smaki" Culinary Trail - YouTube service

Culinary Trail "Silesian Tastes"

 

PROMOTION BY STUDY TOUR and STUDY PRESS:

bloggers, journalists, specialists and Polish and foreign tour operators

Fot. www.podrozeodkuchni.pl 

 

Fot. www.gdziewyjechac.pl

 

PROMOTION BY NATIONAL AND INTERNATIONAL COOPERATION:

journalists, tour operators and bloggers

 

BLOG: www.bien-voyager.com

 

PROMOTION BY CULINARY TRAIL PRESENTATIONS / EVENTS:

trade fair, exhibition and promotional events and conferences

Promotional stand of the CULINARY ROUTE SILESIAN TASTES,, Międzynarodowe Targi Turystyki, Spa, Sprzętu Turystycznego i Żeglarskiego GLOBalnie 2017, 31.03-2.04.2017, Katowice

 

PROMOTION BY THE DEVELOPMENT OF THE SILESIAN TASTES FESTIVAL:

XIX Festival "Silesian Tastes" - June 16, 2019, Rudy

14 editions of the "Silesian Tastes" Festival have been organized

 

       Actions aimed at developing the existing offer of restaurants standing on the Culinary Route are also very important. There are also ongoing audits of all premises in order to raise the standards of food quality and service. There were also trainings and workshops for the owners and employees of the facilities.